A little bit more about me...

I'm currently working as a design consultant in Malmö - My main focus is product design (UI/UX) and brand development as a Senior creative. I thrive in problem solving environments and love being part of the whole journey. My responsibility spans user research and product and design workshops , through to the UX, wire framing, prototyping, testing and pixel perfect UI in Figma or Sketch.

I also build brand identities, advocate the importance that brand & product should go hand in hand aligning the identity with the business goals, product development and road map. Always making sure to scale the brand creation with current journey of the product considering both budget and scope.

I happily work agile in a product team using scrum or kanban, with a design thinking approach, especially with the MLP (most lovable product) mindset. I am responsible for my own workload and liaise with clients, lead workshops, and guide junior designers in our team, while prioritising different projects to make sure deadlines are met.

I enjoy taking an active role in the creative guidance of the design teams or product teams. I thrive in the role of overseeing the creative delivery on specific brands or products, liaising with external and internal teams and stakeholders, as well as championing creative excellence through our processes and creative output.

Previously I have worked in a selection of different environments and countries throughout my career, from my freelance work and my previous position in-house at the FMCG giant, Procter & Gamble (P&G) in Geneva, to agencies in London and Edinburgh and tech startups in Dubai.

When I’m not working I enjoy creating illustrations, playing in Midjourney, going to gigs, making my own jewelery as an aspiring silversmith, city breaks, art galleries and museums. I enjoy being active in the outdoors with my family, skiing and running.

I run my own startup together with my developer partner in our spare time, ellska.se. I also make a mean chocolate fudge cake.